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  • Writer's pictureSeth Flora

Rental Property Marketing Strategies

Updated: Nov 22, 2023

Marketing a vacant rental property is crucial for success. It takes smart planning and knowing just what to do. Think about how many choices people have when they're looking to rent a place. They can pick from so many different places, so making yours stand out is important. If you're not good at telling people about your place, it might stay empty.


Rental Property Marketing

The best way to avoid having an empty property is to use lots of different ways to tell people about it. You want to reach out to them in a way that makes them think, “Hey, I could live here!” It's not just about making sure they see your place; it's about making them interested and getting them to move fast to rent it.


In this guide, we're going to show you the best ways to let people know about your properties. We'll talk about how to use things like Facebook and Instagram and also some old-school ways that still work like putting up a 'For Rent' sign. We'll look into how to make the most of websites where you can list your property for rent, how to get people talking about your place, and why ads in local papers can still catch people's eye. We'll also give you tips on making your open houses really cool so people will remember them, and we'll tell you what mistakes you should definitely avoid.


Social Media Marketing


Social Media Marketing

Social media is a big deal when it comes to talking and sharing online, and for people who rent out homes or apartments, it's a good way to show off their places and get to know people who might want to rent them. But being good at social media means more than just throwing up posts here and there. You've got to have a plan and share content that people really like.


Think of a content calendar as your game plan for what you're going to share on social media. It's like a planner that tells you what to post and when to post it, so you always have something valuable or interesting to show people. Start by figuring out what to post for a whole month, and pick times when you know lots of people will see it. Share a bunch of different things like stuff about your properties, nice things tenants say, fun events, and tips on renting. You can use apps like Buffer or Hootsuite to help you schedule your posts ahead of time.


Talking to people on social media is more than just showing nice pictures of your places. You want to actually talk with people. When someone comments or sends a message, answer them quickly and be friendly. Make posts that ask people what they think or that ask questions. And when people do say something on your post, get back to them fast. This makes people see you're paying attention and care about what they have to say.


It's important to check how well your social media stuff is working. Use the tools that sites like Facebook and Instagram have to see what kinds of posts people like best, who's looking at your stuff, and how far your posts are reaching. Don't just look at likes and shares. You also want to see how many people click on your website, send you messages, or ask about renting after seeing your post. If you see something is working really well, do more of that.


When you're using social media to talk about your rental properties, make it fun and get people involved. Plan your posts, talk back when people reach out, and see what's working. Doing this will make sure your voice is heard in the huge world of social media.


Online Listings


Online listings are like the first handshake with people who might want to rent your place. You want to make listings that not only tell the facts but also make someone want to live there.


Online Listings

To make a good listing, think about what people who are looking to rent want to know. Start with a catchy title that talks about the best things about your place, like a great new kitchen, how close it is to the bus stop, or special things only your tenants can use. Then, in the description, you should make them see what it's like to live there. Use words that help them picture the rooms, the light, and how it would feel to make it their home. Be clear about what the place offers, but also let them imagine things like having coffee in a sunny spot or getting cozy next to the fireplace when it's cold outside.


Good pictures and virtual tours can make your listing way better. You need professional, clear photos that show off what's great about your place. Virtual tours are even better because they let people look around as if they were really there. This is helpful for people who can't visit in person and means you won't have to show so many people around yourself.


Free websites to list your place, like Facebook Marketplace, Craigslist, and Zumper, can get a lot of people to see your listing without costing you money. These are great if you're trying to save money or if your property is somewhere a lot of people want to live.


But sometimes, it's worth putting your listing on websites that you have to pay for, like Zillow or Apartments.com. These sites cost money, but they might help you find renters faster and get better responses.


To see what's working best, keep an eye on how your listings are doing on both the free and paid sites. Watch things like how many people get in touch, if they're the kind of renters you're looking for, and how quickly you find someone to rent your place. After a while, you'll figure out which sites are worth it. The best way to go is usually a mix of free and paid listings to make sure your place gets seen by as many people as possible.


Traditional Marketing


Even in our online world, old-school marketing can still be useful, especially when you mix it with digital to find people to rent your place. Let's look at how these classic methods can still grab attention.


Traditional Marketing

A good "For Rent" sign needs to catch eyes and give people the info they need without being too much. It should be big enough to spot from far away but not so huge it's ugly. Pick fonts that are easy to read and colors that pop, but still look good in front of your property. Put the important stuff on it, like how many rooms it has, how to contact you, and maybe a couple of things about the place. Keep it simple so people can get the message fast.


A referral program can make your current renters want to tell everyone about your place. Make it easy to understand, with clear rules on what they get for sending people your way. This could be a discount on rent, some cash, or an upgrade. The reward should be good enough to get them excited about telling their friends. Make sure all your renters know about it through flyers, emails, or community boards. And when someone does refer a new tenant, give them a shout-out in your newsletter. It's a nice thank you and also reminds others that they can get rewards, too.


To wrap it up, don't throw out the classic marketing playbook. A well-designed "For Rent" sign, a referral program that gets people talking, and smart use of design can still pull in lots of potential renters.


Print Media


Even though we're living in a world where everything's going online, print media like newspapers and magazines still have a place, especially when you're trying to get people to rent your place. There's something about holding a flyer or ad in your hands that sticks with you, and sometimes you can reach people you wouldn't find online.


Print Media

Let's say you put an ad in a local magazine that's all about art or community events. You could catch the eye of someone who really wants to live in an area that's all about those things. People trust these kinds of magazines and their recommendations, so your ad could get some of that trust too.


Now, to figure out if these print ads are actually working, you've got to be a little clever. You could use special phone numbers or email addresses just for the ad, so you know who's calling because of it. Or, make a special deal that's only for people who saw the print ad, so they'll tell you about it when they get in touch.


Mailers, those ads you get in your mailbox, can also work if you get creative. Don't just send out a boring old "we've got apartments" message. Make it different, tell a story about what it's like living there, or give a taste of the lifestyle. For example, if your place is all about being eco-friendly, use recycled paper and give tips on how to be green. Want to really grab attention? Try mailers that change into something 3D or have a little gift attached, like a magnet that looks like your building. This kind of stuff makes people remember you.


Don't ignore the power of print when you're trying to get the word out about your rental properties. When you use it right, it can do things that online ads just can't. Keep track of which ads are bringing people in and put some real thought into making them. That way, print can work right alongside your online ads to help you find more people who want to rent from you.


Hosting Open Houses


Hosting Open Houses

Having an open house can be a game changer when you're trying to rent out a place. It's like your one big shot to show off the property and make people fall in love with it. But to make sure it goes off without a hitch, you've got to plan it out.


Here's a quick list so you're ready for an open house:


1. Clean Up: Make sure the place is sparkling clean and fix any small stuff that's broken.


2. Set the Scene: Move the furniture around and decorate to show off what's cool about the place.


3. Spread the Word: Tell everyone about the open house by putting it on social media, online ads, and signs around the neighborhood.


4. Have Paperwork Ready: Get your rental forms, info about the property, and business cards all set to hand out.


5. Signs: Make sure people can find the place easily and know where to go once they get there.


6. Snacks: Have some snacks and drinks ready to make people feel welcome.


7. Make it Nice: Little things like flowers or music can make the place feel more homey.


Setting up the place right is important. You want to make it look like a place someone could see themselves living in. Arrange things to show off the best parts, like a stunning view or a nice living area. Keep the style simple so lots of different people can like it.


While you're doing the open house, talk to the people who come and see what they think. Maybe set up a way for them to sign in digitally or drop a note with their opinions. This can give you some good ideas on what to change for next time or what parts of the house people are really into.


Overall, if you plan your open house right, it can do more than just show off the place. It can help you get good feedback and make your future open houses even better. Stick to a solid plan, make the space welcoming, and really listen to what people say, and you'll make a great impression on potential renters.


Understanding and Avoiding Common Mistakes


Dealing with the rental market can be tricky, and certain slip-ups can really mess up how well your advertising works. Knowing what these blunders are and how to dodge them is key for property managers to do well.


Understanding and Avoiding Common Mistakes

First off, not knowing who you're trying to rent to can be a big problem. For example, if you're showing off a fancy apartment in a magazine full of college kids when you should be aiming at working folks with more money. The fix is to really dig into who will want your place and then hit up the places where those people are looking.


Next up, skimping on good photos. When people are scrolling online, a bad photo can make them skip your place or think it's a slum. Paying for a pro photographer can help show off your property's best parts and make it pop on the screen.


Then there's the mistake of just using one way to advertise. You've got to spread the word in different ways. Say you just use newspaper ads and forget about how big social media is, you're missing out on a lot of potential tenants.


You also need to get your message right. If you're talking to everyone the same way, it's not going to click. What retirees want to hear is different from what a young worker wants. You've got to change up your chat to match who you're talking to.


Finally, don't ignore the power of good reviews. People trust what others say online about your place. If there's nothing out there, they might think something's fishy or you're new to this. Getting happy tenants to leave good comments can really seal the deal for folks looking for a new home.


Steering clear of these mistakes means doing your homework on who wants your place, getting quality photos, using all kinds of ads, talking right to the right people, and making sure your online reviews make you look good. If property managers get all these parts right, they'll fill up those empty spots fast and keep them filled.


Final Thoughts On Rental Property Marketing


Wrapping up, it’s important to remember all the different ways property managers can get people interested in their rentals and fill up those vacancies fast. Whether it's social media or the old-school method of "For Rent" signs and newspaper ads, each way has its own benefits.


It's not about just picking one way to get the word out; it's about mixing and matching what works to make a winning game plan. Property managers have to figure out where their future renters hang out online, spread their budget over a bunch of different ways to advertise, and steer clear of those slip-ups that can mess everything up.


Making a marketing plan that's all about what makes your place special and who you want living there isn't just a good idea—it's a must-do. This plan should use a variety of tactics that work together, making sure folks get the same info wherever they look.


For all you property managers reading, think of this as your kickoff point for building your own marketing playbook. Grab the tips here, tweak them to fit your area, and don’t be scared to try something new that could make your properties the talk of the town.





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